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(NEW YORK) -- Food texture is probably not high on the list of what people think about when they enjoy a meal.
Yet, somehow, there’s a perception that when a food is either hard or rough, it must contain fewer calories than soft and smooth foods.
Researchers from University of South Florida, the University of Michigan and Columbia University wanted to find “the link between how a food feels in your mouth and the amount we eat, the types of food we choose, and how many calories we think we are consuming.”
So they had volunteers chow down on a variety of foods with different textures and the general consensus was that if something was hard or rough, it was lower in calories. In fact, people were so convinced by that, they ate more.
In a perfect world, the researchers hope that their study will help people make more sensible diet decisions. However, they recognize the possibility that their research could also be skewed in an unscrupulous manner by the food industry.
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